Privacy Policy
1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is RAYL-Group GmbH, Sennhofweg 22B, 4310 Rheinfelden, Switzerland, Tel.: +41 79 430 72 49, Email: shop@bongiovibrand.ch. Der The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 This website is used for security reasons and to protect the transmission of personal data and other confidential content (e.g.b Orders or inquiries to the person responsible) an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.
2) Data collection when you visit our website
If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “Server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
Our website visited
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable): in anonymized form)
The processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called cookies). session cookies). Other cookies remain on your device and make it possible to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can find out how long each cookie is stored in the overview of the cookie settings in your web browser.
Cookies are sometimes used to simplify the ordering process by saving settings (e.g.b Remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we use, processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the event of consent being given or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be restricted.
4) Contact
As part of contacting us (e.g.b personal data is collected via contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is used exclusively for the purpose of answering your request or stored and used for contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.
5) Data processing when opening a customer account and for contract processing
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time by sending a message to the above.G address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part became.
6) Use of customer data for direct advertising
6.1 Subscribe to our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter we use the so-called Double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 Sending the email newsletter to existing customers
If you give us your email address when purchasing goods or If you have provided us with services, we reserve the right to regularly provide you with offers for similar goods or Services, such as those already purchased, from our range by email. For this we must, in accordance with Section 7 Para. 3 UWG does not require separate consent from you. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR If you have initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.
6.3 Newsletter dispatch via MailChimp
Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called Web beacons or Trackings pixels, which represent single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any. were clicked. Using web beacons, Mailchimp automatically creates general, non-personal statistics about response behavior to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better alignment with recipient interests, the web beacons are used in accordance with Art. 6 para. 1 lit f GDPR but also data of the respective newsletter recipient is collected and used (email address, time of access, IP address, browser type and operating system). This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp to automatically create statistics that show whether a specific recipient has opened a newsletter message.
If you would like to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp can also use this data in accordance with Art. 6 para. 1 lit. f GDPR itself based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the European Commission's standard contractual clauses to enable the transmission of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view MailChimp's data protection regulations here:
https://mailchimp.com/legal/privacy/
6.4 Newsletter dispatch via Omnisend
Our email newsletters are sent via the technical service provider Omnisend (Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, United Kingdom) to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. The data you entered for the purpose of subscribing to the newsletter (e.g.b Email address) are stored on Omnisend's servers in the EU.
Omnisend uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called Web beacons or Trackings pixels, which represent single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any. were clicked. Technical information is also recorded (e.g.b Time of retrieval, IP address, browser type and operating system) The data is only collected pseudonymously and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.If you would like to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Omnisend may process this data in accordance with Art. 6 para. 1 lit. f GDPR itself based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Omnisend does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
We have concluded an order processing agreement with Omnisend, by which we oblige Omnisend to protect our customers' data and not to pass it on to third parties.
You can view Omnisend's privacy policy here: https://www.omnisend.com/privacy
7) Data processing for order processing
7.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for passing on the data is Art. 6 para. 1 lit. b GDPR
7.2 Use of special service providers for order processing and processing
- Shopify Digital Download
The order is processed via the “Digital Downloads” service of Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”). The customer's email address and, if applicable, first and last name are used in accordance with Art. 6 para. 1 lit. b GDPR is passed on to Shopify exclusively for the processing of online orders. Your data will only be passed on to the extent that this is actually necessary to process the order. Details on data protection and Shopify's privacy policy can be viewed on the website at https://www.shopify.de/legal/datenschutz.
7.3 Use of payment service providers (payment services)
- Klarna
If you select a Klarna payment service, payment is processed via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number and IP address) as well as data relating to the order are used (e.g. b Invoice amount, item, delivery type) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you agree to this in accordance with Art. 6 para. 1 lit. a DSGVO have expressly consented as part of the ordering process. You can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/dede/creditrating_agencies
The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for those affected based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) as part of the payment processing. S.arl et Cie, S.CA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment details may be processed in accordance with Art. 6 para. 1 lit. f GDPR is passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will send the information you provided during the ordering process, along with the information about your order (name, address, account number, bank sort code, if applicable. Credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will be passed on exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information about Stripe's data protection can be found at the URL https://stripe.com/de/privacy#translation.
8) Use of rating and seal graphics
Provenexpert widget
We use the Provenexpert seal on our website, a widget from Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin (“Provenexpert”). When you visit our website, Provenexpert servers provide dynamic content (current rating of the shop, certificate, etc.) loaded into the widget. Information about the website you previously visited, the date and time of access, the amount of data transferred, the browser type used, the operating system you used and the requesting provider (referrer data) can be transmitted to Provenexpert's servers. If this also includes personal data, the processing is based on our overriding legitimate interest in optimizing our offering in accordance with Art. 6 para. 1 f GDPR.
Further information on data protection at Provenexpert can be found at: https://www.provenexpert.com/de-de/datenschutzbestimmungen/
9) Use of social media: Social Plugins
9.1 Facebook as default plugin
So-called social plugins (“plugins”) from the social network Facebook are used on our website, which are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or marked “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly to your browser by Facebook and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is sent directly from your browser to a Facebook Inc. server. transmitted to the USA and stored there.
If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or making a comment, this information will also be transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.
The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Facebook's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Facebook service to your needs.
If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g.b with the script blocker “NoScript” (http://noscript.net/).
The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information:
https://www.facebook.com/policy.php
9.2 Instagram as default plugin
Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The content of the plugin is transmitted directly to your browser by Instagram and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is sent directly from your browser to a Facebook Inc. server. transmitted to the USA and stored there.
If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account. If you interact with the plugins, for example by clicking the “Instagram camera” button, this information is also transmitted directly to an Instagram server and stored there. The information will also be published on your Instagram account and shown to your contacts there.
The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Instagram's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to design the Instagram service to meet your needs.
If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g.b with the script blocker “NoScript” (http://noscript.net/).
The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/
9.3 Pinterest as default plugin
So-called social plugins (“plugins”) from the social network Pinterest, which are operated by Pinterest Europe Ltd., are used on the seller’s website., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The plugins are marked with a Pinterest logo (e.g.b “Pin it” button). You can find an overview of the Pinterest plugins and their appearance here: https://developers.pinterest.com/docs/getting-started/introduction/
When you access a seller's page that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits so-called Log data to Pinterest’s server in the USA. This log data may contain the IP address, the address of the websites visited that have Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest and cookies. If you interact with the plugins, for example by clicking the “Pin it” button, the corresponding information will also be transmitted directly to a Pintererst server and stored there. The information is also published on Pinterest and displayed there on your Pinterest account.
The data processing operations described are carried out in accordance with Art. 6 para. 1 lit.f GDPR based on Pinterest's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Pinterest service to your needs.
If you do not want Pinterest to collect your data via our website and possibly combine it with your user data on Pinterest, you should log out of Pinterest before visiting our website.
You can also object to the loading of the Pinterest plugins and thus the data processing operations described above using add-ons for your browser in the future, e.g.b with the script blocker “NoScript” (https://noscript.net/).
The purpose and scope of data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in Pinterest's data protection information: https://about.pinterest.com/de/privacy-policy
10) Use of social media: Videos
Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “Youtube”, which is owned by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) heard.
The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) is played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and/or designing its website to meet needs. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.
Further information about data protection at “YouTube” can be found in the provider’s data protection declaration at: https://www.google.de/intl/de/policies/privacy
To the extent legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.
11) Online marketing
11.1 Data Feed Watch
This website uses the services of Data Feed Watch, a cloud-based marketing service from WordWatch, Inc.,1195 Chess Drive Suite 201 Foster City, CA 94404, USA (“Data Feed Watch”).
With the help of Data Feed Watch, various marketing activities can be controlled and synchronized via a central user interface. Data Feed Watch enables the automated processing of feed activities, the control of advertising in the marketing channels used and the analysis of the success of marketing measures.
To fulfill the various functions, Data Feed Watch uses cookies, small text files that are stored locally in the cache of your web browser on your device and carry out an analysis of your use of the website as well as the measurement of transactions using a marketing channel up to the completion of the order enable us. The cookies record certain information such as:b the IP address, location, time of page access, etc.a Information collected using Data Feed Watch is stored on Data Feed Watch servers and evaluated on our behalf.
If personal data is processed, the data processing is carried out for the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 para. 1 lit. f GDPR
We have concluded a data processing agreement with Data Feed Watch, by which we oblige Data Feed Watch to protect our customers' data in accordance with legal requirements.
You can permanently object to the collection of data by Data Feed Watch using cookies and the setting of cookies by preventing the storage of cookies through your browser settings.
To the extent legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.
You can find further information about Data Feed Watch's privacy policy at the following website address: https://www.datafeedwatch.de/datenschutz-bestimmungen
11.2 Use of Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) . We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under the keyword “User Settings”. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with. Art. 6 para. 1 lit. f GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.
You can find further information about Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy/
You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.
To the extent legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website or, alternatively, follow the option described above to object.
12) Retargeting/remarketing/recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR
Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize advertisements view them on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/onweb/
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website or, alternatively, follow the option described above to object.
13) Rights of the person concerned
13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, about which we inform you below:
Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of an automated Decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and intended effects of such processing affecting you, as well as your right to be informed about the guarantees in accordance with Art. 46 GDPR applies when your data is forwarded to third countries;
Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us;
Right to deletion in accordance with Art. 17 GDPR: You have the right to have your personal data deleted if the requirements of Art. 17 para. 1 GDPR to be requested. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data that you dispute is verified, if you reject deletion of your data due to unlawful data processing and instead request that the processing of your data be restricted, if You need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons relating to your particular situation, as long as it is not yet clear whether our legitimate reasons outweigh them;
Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, deletion or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or deletion of the data or restriction of processing unless this proves to be impossible or involves disproportionate effort. You have the right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, if this is technically feasible;
Right to revoke consent given in accordance with Art. 7 para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation;
Right to complain in accordance with Art. 77 GDPR: If you are of the opinion that the processing of personal data concerning you violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence or your place of work or the location of the alleged violation.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR PROCESSING THAT ARE worthy of protection, which outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.
14) Duration of storage of personal data
The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective statutory retention period (e.g.b commercial and tax law retention periods).
When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data will be stored until the person concerned revokes their consent.
Are there statutory retention periods for data that is stored in the context of legal transactions or obligations similar to legal transactions on the basis of Art. 6 para. 1 lit. b DSGVO are processed, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill or initiate the contract and/or we have no legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.